Is your content helping serious buyers understand, compare, and choose you, or is it just creating busywork?
Your content doesn’t land in a vacuum. It’s competing for your buyer’s attention: Slack messages from their team, a fire in their inbox, and those thorny questions in the weekly reporting call.
Your buyers are overwhelmed. They need to be discerning about what they pay attention to and what they ignore.
The problem: your team is expected to publish content faster, but you’re not sure what is actually helping sales
With AI, your team is expected to do more… But more of what?
Traffic is not the whole story. Impressions are not the whole story. And “we published more” is definitely not the story.
The real question is whether your content helps serious buyers answer the questions that move them from research to consideration and action.
The crux: content still works. But most teams can’t see where, how, or why.
Prospects still use content to learn, compare, and shortlist. Gartner found most B2B buyers prefer independent digital research, and 73% avoid suppliers who send irrelevant outreach.
But which content actually helps?
Where are buyers getting stuck?
What should you protect, improve, cut, or create next?
One answer: find the gaps in your content that stall sales
In less than a month, we’ll find out what buyers are asking for but don’t get from your marketing content. We’ll help your team uncover the key questions buyers need answered before they evaluate and choose your brand.
Bonus points: as AI becomes a layer over everything we do, creating this content increases your chances of surfacing in AI when buyers are searching for a solution to their problem (and not that 101 article your team shipped last month).
Learn how to make your content buyer-ready
My work has been featured in:
Love stories like these – digital marketing team for a motor oil re-seller boosts traffic slow and steady with consistent process improvements and tactical investment: https://t.co/48Tn5107Hu
— Rand Fishkin (@randfish) October 7, 2019
Great work @daisyquaker!
Meet Your SEO Content Strategist + Creative
Hello, I’m Daisy.
I’ve spent years figuring out how content helps people make decisions (especially when the topic is complicated, crowded, or not exactly cocktail-party material).
I have:
- turned a buried warranty page into a tattoo-worthy lead-generating campaign
- Grown a niche product blog from under 5,000 monthly sessions to more than 100,000
- Revived stale nurture programs, built content workflows, and connect customer questions to content that actually gets used.
Identifying content gaps sits in my sweet spot: customer research, search behavior, content strategy, and the messy middle where buyers are trying to understand what matters before they talk to sales.
I’m not here to hand you a giant deck full of content vibes. I’m here to find where your content is helping serious buyers move forward, where it is creating friction, and what your team should fix first.
Case study: I helped re-brand a boring warranty claim into a campaign that brought 3,000 leads and inspired a tattoo. Find out how.
“We hired Daisy to help us create content for the launch of our FashionBrain AI. She was a tremendous asset in helping us think through the messaging for our target audiences and created the digital plan how to reach key decision makers in each industry. So if you have a content marketing project — hire Daisy!“
Markus Müller, Runway Manhattan
“If anyone is lucky enough to hire her to do anything, you should lunge at the opportunity.”
Patrick Garmoe, Nebraska Medicine
